Empiricism is the mechanism for us to distinguish between knowledge and belief. We can establish what we believe and then bridge to what we know. This may sound familiar because it is domain of Science and the scientific method.
We can use safe to learn experiments
As we can utilize the scientific method we can use experiments to bridge between knowledge and belief. We can use all of the utility of experiments to set up safe to learn situations which we can exploit to extend our business. For example we can learn more about our customers and what they want.
Empiricism is the path to validating data
By testing our data, under controlled conditions, we can validate our data. By exploiting falsifiable tests we can establish what is valid and what is invalid.